For more than 8 years, Crowley Broadcast Analysis do Brazil ("CBAB") has been Brazil's leading provider of radio airplay information. CBAB utilizes state-of-the-art technology in auditing the airplay of more than 300 radio stations in Brazil's 10 largest markets. In that role, CBAB generates charts and proprietary analyses that assist the music and advertising industries in their strategic and financial planning. CBAB has become the official broadcast information provider to the Brazilian music industry.
CBAB's clients include Brazil's major advertising agencies, radio networks, record companies, such as Universal Music, Sony Music, BMG, Warner Music, and many independently owned labels. CBAB also serves several publications, including the nation's largest newspapers, Folha de Sao Paulo and periodicals, Sucesso CD and Meio & Mensagem, which regularly publish the Crowley charts. Such charts are the "standard" in Brazil for identifying the country's most popular music.
In addition to the airplay data services, CBAB recently signed a contract with the National Broadcasters Association of Brazil, ("ABERT") extending its technology to over 3,000 radio stations nationwide that now will randomly confirm their airplay by an independent company.
In 2004, Crowley launched a secure digital content delivery service for the music and advertising industries. Currently Universal Music, Sony Music, Warner Music, EMI and other independently owned labels distribute their songs on a daily basis to over 3,500 radio stations throughout Brazil.
In the third quarter of 2005, CBAB proposes to launch a new FlexBase service, which will provide the advertising industry with the largest and most accurate data analysis available in the Brazilian Radio marketplace. This new service will enable media programmers to identify their search and locate the correct radio stations and target markets, while actually supplying quotes and authorizations online.